Demand Management
Overview
Increasing global competition, volatile markets and ever-increasing demands from consumers, makes best practice demand management an absolute imperative. For many organisations however, demand planning is consigned as a supply chain process and the demand plan itself, considered just a forecast. This workshop challenges that paradigm, and demonstrates that the demand plan must be owned by the commercial team, and fully integrated into the sales and marketing process.
What is this workshop about?
This interactive workshop uses the 10 keys of demand management to explore the successful deployment of its three core components: planning, control and execution. With improved understanding of its role in the supply chain, your organisation will learn how to design an effective demand planning process that takes account of your customer, your customer’s customers and the consumer. Collaboration is the key and the focus is on monitoring demand and understanding what’s really happening in the market place; working on practical methodologies to co-operate with customers and planning at the optimum level to reduce variability in demand. As well as long-term demand planning, the workshop shows how to optimise the short-term to help execute the sales plan and drive business performance. You’ll receive practical tips on the steps you need to take - from statistical modelling through to integration with the Integrated Business Planning process, including guidance on managing assumptions and the roles and responsibilities critical to effective demand management.
Back to Workshops
