Deploying Strategy with Integrated Business Planning – The Demand Review

The Demand Review is the second step in the Integrated Business Planning process. It follows the Portfolio Review.

Knowing what consumers and customers want and need and paying attention to how their desires shift over time is critical in planning demand. Demand doesn’t happen without efforts to influence people to buy your company’s products and services. The premise that your company is doing something to create or influence the demand for your products is foundational.