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Demand Sensing and Execution – Staying ahead of the consumer revolution

Demand Sensing and Execution – Staying ahead of the consumer revolution

Demand Sensing and Execution – Staying ahead of the consumer revolution
(PDF Document (4.21MB))

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Today, the consumer market is a battleground, with brands fighting on all fronts to vanquish competitors. Winning is not easy; the modern world is consistently inconsistent, characterised by consumer transience, faster-moving trends and increasingly volatile markets.

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