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Webinar: The Mars Iberia Journey to Integrated Business Planning

Webinar: The Mars Iberia Journey to Integrated Business Planning

18 June 2018

Register Here

The Mars Iberia Journey to Integrated Business Planning

As part of a European project, Wrigley Spain, now known as Mars Iberia, set out to achieve best-in-class Integrated Business Planning (IBP).  This encompassed the Sales & Marketing and Supply Chain activities for the confectionery business, including well-known consumer brands such as Orbit, Five, M&Ms, Twix, Maltesers and Snickers.  After a 2-year journey, with the support of Oliver Wight, Mars Iberia and indeed the entire European organisation reached their goal and achieved Class A.

 

In this webinar, Albert Ros, Supply Chain Director and S&OP+ Lead at Mars Iberia, will join Flavio Pietrocola, Managing Associate at Oliver Wight, to discuss the key elements of their business transformation journey including:

  • Why they chose Integrated Business Planning
  • Key success factors
  • Challenges in getting there
  • Deliverables and benefits
  • What has happened since

To register please click here or for further information contact [email protected]

 

Register Here

Location: Global

Telephone: +44 (0) 01452 397220