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Integrating Product Management

Integrating Product Management

Integrating Product Management
(PDF Document (3.32MB))

White Paper

One of the lessons to come out of the global recession is that effective management and control of the product portfolio is critical to sustained success. Regular innovation is vital for profitable growth. Oliver Wight’s Mike Reed explains how by integrating product management into your business planning process you can ensure you are able to move quickly to exploit new opportunities, and close business gaps.


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