Orchestrating Success

Improve Control of the Business with Sales & Operations Planning

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Hardback Edition

£35.00

Book Details

Publisher: John Wiley and Sons

Hardback Edition: 176 pages

Language: English

ISBN-10: 0471132276

ISBN-13: 978-0471132271

Dimensions: 16 x 1.73 x 23.5 cm

Description

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.