Product Management
Overview
In a competitive, consumer-driven society and with ever shortening product lifecycles, effective product portfolio management is critical to maintaining profitability and competitive edge. Product management is a key differentiator between Integrated Business Planning and conventional S&OP, and the first step in the monthly Integrated Business Planning process. This workshop shows how to integrate effective product portfolio management into the planning process to ensure it is adding real value to your business.
What is this workshop about?
The workshop shows how to establish a market-focused roadmap to help follow your organisation’s strategic path for product portfolio management; from idea generation and innovation to project selection and lifecycle management. How do you make the right choices, manage your new product ideas through to become an established part of your portfolio? What are the processes, capacity and capability required to take the idea to launch with pre-agreed, timescales value and profit; which people do you need and what roles do they need to perform? A successful product management process has to be both customer and supply chain focused. Integration with demand planning requirements is key and this workshop demonstrates the best time to introduce your product launch into the forecast and how to integrate the product plan with the supply chain, so it is prepared to deliver. You will also learn how to manage and maintain the attractiveness of the product portfolio, including promotions managing products to end-of-life. Finally, the workshop considers the environmental, technological and HR considerations for an effective product management process.
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