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Accurate information is at the heart of all excellent companies, not just in physical situations such as stock accuracy but also in the soft situations such as order entry, part descriptions etc. This course is a practical and interactive course designed to illustrate the criticality of data accuracy and integrity, and to show how to manage and control this in your company. The Data Business Game leads to self-discovery of many of the attitudes and behaviours that undermine data quality and integrity. The course content covers: the importance of business data especially in an ERP environment; the principles of data management applied across the whole business; how to measure and target the critical data masters; dealing with dynamic data; and the need for clear accountability, responsibility and ownership.